OLD ART WORLD | 101 CURATION

ART WORLD?

GALLERIES

PRODUCER

CONSUMER

WHAT IS THE ART WORLD?

Is it a place or a

a bunch of people who know how to do art properly, as grown ups?

Is it their job to create art

- paintings - images and sculptures??

that are shown to us to -

A. empower & inspire us

B.challenge us and change how we see the world

C. SELL STUFF TO US

first lets ask...

WHERE DOES ART SHOW UP IN OUR WORLD?

ENTERTAINMENT

BRANDING

FASHION

MARKETING

INTERIOR DESIGN

TRENDS

LITERATURE

NATURE

TASTE

PUBLICATION

HOW DOES ART SHAPE OUR BEHAVIOUR, OUR LIFESTYLES AND THE STORY WE CREATE ABOUT OURSELVES?

SHAPES PERCEPTION

SHOWS A MIRROR

ALLOWS EXPRESSION

CULTIVATES ASPIRATION

CREATES IDENTITY

TRENDS

AIDS UNDERSTANDING

SHOWS US TASTE

DREAM BEYOND THE EVERDAY

CREATES DESIRE

DOES ART IMPACT

THE WIDER WORLD?

Yes. The art world impacts the wider world through culture, business, politics, education, technology and the way people see themselves and each other.

Art influences what we value, what we remember, what we question and what we believe is possible. It can challenge established ideas, shape public opinion, reflect society or imagine something different.

SO....IN TODAYS WORLD WHERE TECHNOLOGY SEEMS TO BE TAKING OVER.. WHY DOES ART MATTER OR FIT IN?

Technology increasingly shapes how we think, behave, communicate, work and interact with the world. It influences our choices, our culture and how we experience everyday life.

Art offers an organic human experience that allows us to question, understand and look beyond the technology that surrounds us. It helps us explore our own thinking, challenge what we take for granted and discover possibilities beyond the systems shaping our lives.

SO ART IS NOT JUST PAINTINGS AND STUFF ITS HOW WE DO THINGS ITS CULTURE..

IS IT GOOD OR BAD IF WE ARE

INFLUENCED BY ART?

GOOD OR BAD DEPENDS ON HOW MUCH INFLUENCE

DOES CULTURE HAVE ON YOUR LIFE.

SO...

WE ARE ALL LIVING ON THIS PLANET TOGETHER AND LEARNING FROM EACH OTHER, ACTIVELY CREATING...

CULTURE IN REAL TIME...THROUGH THIS CULTURE WE CAN SEE WHAT WORKS AND DOES'NT, WHAT'S REAL AND IS'NT...WHAT WE CAN DO AND WHAT CANT....

AND HOW WE THINK (PERCEPTION) - WHAT WE DO (ACTION) AND WHY WE DO IT ( ASPIRATION)

DRIVES US ALL.

WEATHER YOUR PURPOSE IS TO TAKE CARE OF YOUR FAMILY,

TO PURSUE A LIFE OF LEARNING AND INNOVATION TO ATTAIN SECURITY,

WEALTH OR HEALTH, OR CREATE , CONTRIBUTE TO OTHERS....

HERE IS THE INTERESTING BIT

IF WE ARE INFLUENCED BY OTHER PEOPLES CREATIVITY OR CULTURE... THEN PERHAPS WE MAY BECOME CONSUMERS OF IT, VIEWERS OF IT -

INFLUENCING US IN EVERYTHING WE DO AND WHO WE THINK WE ARE...

IS THIS GOOD? REAL? BENEFICIAL?

HOWEVER

IF WE CHOOSE TO UNDERSTAND CREATIVITY EG-

ITS POWER TO INSPIRE AND INFLUENCE,

ITS INFLUENCE ON OUR MINDS, CONSOISNESS AND ACTIONS,

AND MOST IMPORTANTLY ACKNOWLEDGE THAT EACH ONE OF US HAS THE POWER TO CREATE OURSELVES, TO PRACTICE CREATIVITY AND EVOLVE A MINDSET THAT ALLOWS CREATIVE AGENCY TO SHAPE OUR LIVES ....

THEN PERHAPS WE -

THE PEOPLE BECOME

THE ART WORLD

Handwritten Click Here Tape Collage_edited.png

WOW ...SOUNDS DREAMY

SO IF OUR CULTURE IS ART THEN THE ''ART WORLD'' MUST IMPACT IT? YES OR NO?

PERHAPS ITS

TIME TO ASK SOME QUESTIONS!!!

JKK

DOES THE ART WORLD EXIST?

DOES IT TRULY EMPOWER PEOPLE OR CONDITION THEM?

HOW DOES IT CREATE ITS IDEAS?

WHO ARE THE CREATORS OF THESE IDEAS?

WHAT RELATIONSHIP DOES IT HAVE WITH THE CORPORATE WORLD?

WHAT RELATIONSHIP DOES IT HAVE WITH THE POLITICAL WORLD?

WHY IS IT SO FAR AWAY FROM EVERYDAY PEOPLE?

WHY ASK NOW?

YES - Perhaps now, more than ever, we need to reconnect with what makes us human: our ability to feel, interpret, imagine, question and create.Perhaps we can explore a different way of thinking about the art world.

One that makes the creative process visible, brings artists out of the shadows and reconnects them with the people and resources that can help their ideas become reality. One that asks whether creativity can be more than a commodity, and whether our relationship with art can become more open, meaningful and empowering.

Lets ask better questions, challenge established thinking and invite people to participate in the conversation. Artists, patrons, audiences and anyone curious about the role creativity plays in our lives are welcome.

Perhaps it’s time to question not the value of art, but the world we’ve built around it. And to imagine what might happen if we built something different.

101 Things We Want to Change About the Art World ''art world

Power, people and participation

Who holds the power.
The invisibility of the artist.
The commodification of creativity.
The relationship between business and creativity.
The role of the audience.

Making the system visible

Who decides which artists deserve attention.
How gallery representation influences an artist’s career.
Why access to influential networks can matter as much as talent.
Why opportunities often depend on who you know.
How decisions about funding shape which ideas get made.
Who determines the price and perceived value of an artwork.
How reputation influences what people believe is good.
Why the relationships behind the art market are often difficult to see.
Who benefits financially when an artwork becomes successful.
Why the artist’s relationship with their audience is often mediated by others.

Changing the artist’s position

Artists having to prove their worth before anyone will listen.
The expectation that artists should work for exposure.
Artists carrying the financial risk of creating new work.
The lack of direct relationships between artists and potential patrons.
Artists being excluded from decisions about how their work is presented.
Creative ideas being judged before they have the resources to develop.
Artists being expected to fit established commercial categories.
The pressure to repeat successful work rather than explore new ideas.
The separation of artistic practice from business knowledge.
The lack of long-term support for artists developing ambitious projects.

Changing patronage

Patronage being associated primarily with buying finished artworks.
Funding arriving after an idea has already been developed.
Patrons being treated as customers rather than participants in creation.
Wealth being disconnected from the creative potential it could support.
Investment decisions being driven by established reputation rather than the possibility of an idea.
The absence of clear routes for new patrons to become involved.
The assumption that supporting artists is the responsibility of galleries or public institutions alone.
Patrons having limited opportunities to understand the creative process first-hand.
Creative projects lacking committed supporters before production begins.
The relationship between financial contribution and creative influence being left undefined.

Changing business

Businesses commissioning creative work without involving the creator in wider thinking.
Artists being brought in to decorate a finished business concept rather than help shape it.
Creative thinking being separated from business strategy.
Companies overlooking artists as potential collaborators in research, development and innovation.
Commercial success being treated as the only measure of a creative idea’s value.
Businesses using creativity in their branding without supporting the people who produce it.
The lack of structures connecting businesses with independent artists.
Corporate art programmes focusing on acquisition rather than active collaboration.
Creative partnerships being short-term transactions instead of lasting relationships.
The opportunity to bring artists, business leaders and audiences into the same room being underused.

Changing the audience experience

Art being presented in ways that make newcomers feel they need specialist knowledge.
People believing they need to understand art history before they can respond to an artwork.
The artist’s intentions being treated as the only valid interpretation.
Audiences rarely being invited to question the person who created the work.
Art experiences prioritising looking over conversation.
People encountering art without learning about the decisions behind it.
The assumption that art is primarily for collectors.
The separation of art from homes, workplaces and everyday life.
People being treated as buyers, ticket holders or visitor numbers rather than individuals.
The lack of opportunities for audiences to influence what gets created next.

Making creativity understandable

The creative process remaining hidden behind the finished artwork.
The decisions, experiments and failures behind an artwork being overlooked.
People being taught what an artwork means instead of being encouraged to interpret it.
The connection between artistic choices and human decision-making being underexplored.
Creativity being described as a mysterious gift rather than a process people can examine.
The relationship between perception and interpretation being overlooked.
People failing to recognise how their own experiences influence what they see.
Art appreciation being separated from learning how to think independently.
The creative process being treated as the artist’s private concern rather than a source of shared learning.
Opportunities to use art to understand how people think differently being missed.

Changing how ideas are funded and developed

New ideas having to fit existing funding categories.
Creative projects being judged on conventional business plans before their potential can be explored.
The absence of a clear route from an early idea to a funded project.
Creative contributors being brought in too late to shape a project.
The people providing resources and the people developing ideas working in isolation.
The value of an idea being assessed without considering who could help realise it.
Intellectual property and ownership being discussed too late in collaborative projects.
Creative contributors lacking clear agreements about their financial participation.
The knowledge gained during a creative project disappearing when the project ends.
Successful collaborations failing to create lasting opportunities for the people involved.

Creating a fairer creative economy

Artists having to rely on artwork sales as their primary source of income.
The contribution of creative collaborators being obscured by the name of the lead artist or organisation.
The financial rewards of a project failing to reflect the contributions of the people who made it possible.
Commercial agreements lacking clarity about costs, revenue and responsibilities.
Emerging artists lacking access to the resources available to established names.
Creative opportunities being concentrated in a small number of cities and networks.
People from less privileged backgrounds facing barriers to entering the sector.
Creative work being undervalued when it does not produce an immediate commercial return.
The lack of sustainable business models for experimental creative projects.
Funding being treated as a one-off transaction rather than the beginning of a relationship.

Connecting art with the wider world

Creativity being confined to the cultural sector rather than brought into wider social and economic conversations.
Artists being absent from discussions about the future of technology.
Creative thinking being undervalued in education and professional development.
The role of creativity in solving social problems receiving insufficient attention.
Art being used to communicate finished decisions rather than help people question them.
Creative people being excluded from conversations about the systems that shape everyday life.
The relationship between culture, power and public opinion receiving too little scrutiny.
The potential for creative collaboration to challenge established assumptions being overlooked.
The separation of artistic innovation from scientific and technological innovation.
The failure to document what creative collaborations teach us about people and society.